Monetization Specialist

Our client is a leading affiliate marketing company specializing in the online casino industry. Their mission is to drive high-quality traffic to their partner casinos through strategic pay-per-click (PPC) advertising and innovative marketing solutions. With a deep understanding of the online gaming landscape, they leverage data-driven insights and cutting-edge technologies to maximize revenue and deliver exceptional results for their clients.

They’re currently looking to add a new member to their team. The Monetization Specialist  will be responsible for developing and implementing strategies to maximize revenue. This role requires a deep understanding of data analysis, and strategic planning. The ideal candidate will be adept at analyzing performance metrics, campaign optimization, and identifying new opportunities for growth and revenue enhancement.

• Develop Monetization Strategies: Design and execute comprehensive monetization strategies to achieve revenue targets and company objectives.
• Optimization: Evaluate and enhance current partnerships to ensure maximum profitability and ROI.
• Analyse Performance Data: Conduct detailed analysis of campaigns performance data, media team, and market trends to identify opportunities for revenue growth.
• Innovate and Test: Propose and test new monetization models, strategies, and technologies to enhance revenue streams.
• Implement A/B testing to optimize campaign performance.
• Collaborate with Teams: Work closely with marketing, sales, and product development teams to align monetization strategies with overall company goals. Provide insights and recommendations based on data analysis.
• Monitor and Report: Track and report on key performance indicators (KPIs) related to monetization efforts. Provide regular updates and actionable insights to stakeholders.

• Ability to develop and implement effective monetization strategies
• Strong project management and organizational skills
• Excellent communication and collaboration abilities
• Experience with A/B testing and performance optimization

• Technical Skills: Experience with programming or scripting languages (e.g., Python, R) for data analysis.
• Industry Experience: Experience in the online casino affiliate marketing industry.